In 1969, Condon Bush working together with a few fellow employees at our Augusta, Wisconsin facility developed Bush's Baked Beans based on a Secret Family … “He lived in … Condon was convinced that existing Baked Beans just hadn't hit the right taste profile. His name is actually Sam. Most know him as Duke the Bush's Baked Beans dog. Most know him as Duke the Bush's Baked Beans dog. The success of the marketing campaign, in which the dog reveals that he can talk and that he just might spill the secret family recipe for Bush’s Baked Beans, started after an advertising firm encouraged the company to use a family member in its ads, said Bush. She trains animals to work in commercials. He lived in Apopka with our friend Susan his owner. His name is actually Sam. … Since the 1990s, the character Duke has appeared in Bush's baked beans advertisements along with Jay Bush, the founder's great-grandson. One of the dogs who portrayed Bush's Baked Beans dog Duke has died. "His name is actually Sam. She trains animals to work in commercials. "Most know him as 'Duke' the Bush's Baked Beans dog. The professionally trained retriever in the Bush's TV commercials is named Duke after the Bush's real Golden Retriever, Duffy "Duke" of Castlebury. The Dog from the Bush's Baked Beans Commercials Is Alive and Well: Why Fans Were Confused About His Death this link is to an external site that may or may not meet accessibility guidelines. His name is actually Sam. "Duke," the dog from Bush's baked beans ads, has died The dog, whose real name was Sam, inspired an outpouring of affection on social media. Most know him as Duke the Bush's Baked Beans dog. His real name was Sam, and the sad news of his passing was initially shared on Facebook by David Odom — a neighbor of Sam's owner — and later reported by CBS News. He lived in Apopka with our friend Susan his owner. He lived in Apopka with our friend Susan his owner. “Most know him as "Duke" the Bush's Baked Beans dog," Odom wrote. He beat out several relatives for the part. He lived in Apopka with our friend Susan his owner. His name is actually Sam. And Baked Beans were also popular in Boston and in the northeast. She trains animals to work in commercials.