Also Pepsi has donated a lot to the earth quake victims and has launched a number of prize schemes to attract new customers As a result of this marketing strategy Pepsi has become the largest seller of soft drinks in Pakistan and is slowly forming a monopoly in drinks market. EXECUTIVE SUMMARY Purpose of this project is to study the strategies which Pepsi is doing in Pakistani market for its product Pepsi cola. * Line Filling Pepsi claims that they are doing mass marketing but there was an unfilled gap in the consumers. These bottlers are Pepsi’s strength. His most popular beverage was something he called "Brad's drink," a mix of sugar, water, caramel, lemon oil, kola nuts, … Pepsi International is a world renowned brand. There are different types of competitor in the market. Government Pepsi main focus is the consumers which are the end users. The marketing concept states that to be successful, a company must provide greater customer value and satisfaction than its competitors do. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. * Laws Formulation Government has given copy rights to Pepsi so that another company cannot sell their product by the name of Pepsi. One cannot rest on one’s laurels. Keeping in view that the behavior of different consumers is not alike they have to make their marketing strategies in accordance with their requirements so that they are convinced to buy the product. Segmentation is done on basis of the previously mentioned external factors and the following: BEHAVIORAL BASE It is how people perceive a specific product, in short psychological analysis of a product. Physical aspect of the consumer can be satisfied but it is difficult to satisfy the consumer psychologically. Pepsi is a responsible corporate brand of Pakistan and have contributed a lot to the economy. * Price must be keeping the view of your target market. Some of the most famous cricketers in the modern era have acted as spoke persons also film stars have been acting as spoke persons. So the producer should keep these factors in Mind while promoting their product so that they can acquire the customer and increase their market share. Pepsi has a product line comprised up of carbohydrate drinks, Lays and many other products in Pakistan. Pepsi International is a world renowned brand. PepsiCo sustainability report from 2013 indicates that the company is serious on embracing changes and development of healthier food options as this trend continues where consumers would prefer healthy. Price should not be too low or too high than the price competitor is charging from their customers otherwise nobody will buy your product. Every consumer has a different perception of different products. If Coke could be overrun by Pepsi, it would be no wonder that Pepsi might be overtaken by some other beverage. PLACEMENT/DISTRIBUTION CHANNEL The Pepsi uses the following two channels for the distribution of their products. REPORT SUMMARY: “CHALLENGES FACED BY PEPSICO AND THEIR TACTICS TO COUNTERACT” INTRODUCTION: “Pakistan is one of the largest and fastest growing markets for PepsiCo around the world,” said Khan, the Rawalpindi-born head of PepsiCo’s North and South Asia business unit. Executive Summary05 Introduction of Pepsi06 History of Pepsi07 Market and Products in Pakistan10 Products11 Target Market of Pepsi13 Promotion for Pepsi intersections14 Pricing of Pepsi17 Price Perception18 Brand title 19 Logos and Slogans of Pepsi19 Brand Image23 URLs24 Positioning25 Competition26 SWOT Analysis30 Conclusion34 Executive Summary In 1885, with the name of brads … EXECUTIVE SUMMARY ? POLITICAL EFFECT ANALYSIS * Political Stability: Whenever the government is considered to be stable, the business will flourish. Out Station Zone 7 dealers have been appointed by the bottlers for far distant places and in out skirts of Lahore and Kasur the dealers involved in direct distribution are only authorized to sell 250 ml (STD) bottle of Pepsi, Team and Marinda. * Aggregate Demand In case of Pepsi, aggregate demand of the product increases in the season of summer as the hot weather makes the consumers want to drink more. The most popular product of Pepsi is Pepsi Cola. They produce, one of best carbonated drinks in the world. - PepsiCo name is very strong internationally and of course in the internal market. Pepsi is a symbol of hygiene, quality and service, all over the world. * Pepsi Cola is sponsoring sports, musical concerts, walks. Marketing Plan- Pepsi in Pakistan Incremental Improvement Pepsi jumbo is an example of incremental improvement made by Pepsi. Today we live in a fast moving world where novelty and newness count a lot. 1/10 Discount I. e. one case of Pepsi is free on buying 10 cases of Pepsi at one time. In 1926, Pepsi received its first logo redesign since the original design of 1905. At the same time, PepsiCo and the PepsiCo Foundation have worked with partners to help advance nutrition and food security in communities around the world. * Increased interest of people in musical groups, cultural shows and sports has provided an opportunity for Pepsi to increase its sales through them. CONGNITIVE BASE It pushes and pulls the consumer. Now days Pepsi is recognized as Pakistanis National drink. Pepsi introduced its lemon and lime, “Teem” to compete with 7up. Executive Summary Mary Job Grand Canyon University NRS 451 V Dinwiddie Sandra April, 22, 2012 Pressure ulcer prevention (PUP) in surgical patients has become a major interest in acute care hospitals with the increased focus on patient safety and quality of care. DIRECT DISTRIBUTION The factory vehicles operate on 45 direct routes in Lahore selling non-returnable bottles Litter, Pet and Can. SITUATION ANALYSIS COMPANY ANALYSIS MISSION STATEMENT “To be the world’s premier consumer Products Company focused on convenient foods and beverages. If the outlook of Pepsi bottle is desirable and it attracts the consumer, he will buy it even if he isn’t thirsty. Your email is safe, as we store it according to international data protection rules. The cities in which the Pepsi units are: * Lahore * Sukkur * Karachi * Multan * Dera Ghazi Khan * Islamabad * Faisalabad * Quetta * Hyderabad * Sahiwal * Hattar So to deal with different consumers in a society one should know about the consumer buying behavior process which may help in making a true picture of their product in the mind of the consumers. * Pepsi target only young customers in their promotions. The product Pepsi has come to be one of the world best known soft drink over the years, and one of the most loved. Pepsi annual sales in Pakistan 75 million * ? com ii) Project Outline REFERENCES The person from whom the information is collected. Delivering a high-quality product at a reasonable price is not enough anymore. September 25, 2016 Touching the Void: Moitivational Theories, Any citation style (APA, MLA, Chicago/Turabian, Harvard). The Pepsi cola company has after doing research also has introduced different size of bottles offered at lower prices so that everyone can afford them. THREATS * The main competitor of the company is the Coca Cola. Consumer’s survey results explain the same outcome and Pepsi has been declared as the most wanted soft drink of Pakistan. WEAKNESSES * Pepsi does not offer any sort of incentive or discount to its retailers. Investment by foreign companies like Pepsi is more likely to flourish in mixed economy.? Executive Summary PepsiCo was created in 1964 through the merger of Pepsi-Cola and Frito Lay. Related article: Gardenia Target Market 250 ml Regular Bottle 3. So the people of Pakistan spent heavily on food items. * Employees are also motivated. Pepsi is the market leader and Shandi Cola is the follower. Pepsi reached the opposite reaction of what they have hoped for – Critics of favoring White celebrities, while undermining ethical minorities. Values & Ethical Issues The big advantage for Pepsi in Pakistan is that it distributes the product through bottlers. The Pepsi brand manufactures many drinks like Diet Pepsi, 7UP, Mountain Dew, Lipton Ice Tea, and Miranda. To forecast the behavior of the consumer is a business problem. In Pakistan It also has proved itself to be the No.1 soft drink. i) Company websitewww. CLIMATE: ECONOMIC EFFECT ANALYSIS * Income and Income per Capita If the income level or per capita income of the people increases, it will have a positive effect on the consumption of Pepsi. behavioral base16 congnitive base17 selected market strategy17 product17 branding:17 logo18 pepsi slogan18 product line19 packaging19 price20 prices of different bottles21 discounts21 placement/distribution channel22 indirect distribution22 direct distribution22 promotions22 conclusion23 suggestions23 bibliography24 references24 evidences24 visiting cards24 acknowledgement ? Bottlers, produce, distribute and help in promoting the brand. PEPSI COLA COMPANY 16 In Pakistan It also has proved itself to be the No.1 soft drink. COLLABORATORS Pepsi Cola International has given franchises all over Pakistan. Pepsi Cola Company has also become official sponsors of Pakistan cricket and has sponsored a number of series. Executive Summary. Thanks to our free revisions, there is no way for you to be unsatisfied. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. Pepsi drink is owned by Pepsi Co company which manufactured other products like Fritos, Doritos, Quaker oats and many more products. The Pepsi is at its maturity stage and the sales of company are not growing very rapidly. Thus, Pepsi is at its maturity stage. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, Pepsi Ice Cucumber and Pepsi White in Japan. Fresh efforts, newness of approach must remain the cardinal principles of a well orchestrated marketing strategy and the campaign must be relentless. It is a very well organized multinational company, which operates almost all over the world. In Pakistan It also has proved itself to be the No.1 soft drink. SUGGESTIONS The marketing world is full of surprises. CHALLENGE Pepsi is doing new product development on frequent interval of times. Wednesday, January 15, 2020. We will look at the history of these to competitive giants and discuss how they have … Being the best means providing outstanding quality, service, cleanliness and value, so that their every customer is contented and happy with their products. Local Zone These are 62 agencies distributing Pepsi Products (250ml Sd) only around Lahore in their respective allocated sub zones. The original formula for what would become Pepsi Cola was invented in 1893 by pharmacist Caleb Bradham of New Bern, N.C. Like many pharmacists at the time, he operated a soda fountain in his drugstore, where he served drinks that he created himself. Executive Summary. Coca Cola has an international recognized brand. If policies are made to restrict the flow of money in the market, inflation can be controlled hence increasing the real income of the people which will ultimately affect the consumption of Pepsi. The company will focus on the behavior of consumers and make different changes in their product quantity or quality and in promoting their product so that they can attract the customers. Consumption growth 1. Its head office is in New York. 1 soft drink in Pakistan. Pepsi has given franchise to these bottlers. 1 soft drink. However, if Pepsi’s intent was truly different from the outcome, the ethical issue lies in the ignorance of context. ” CUSTOMER ANALYSIS CUSTOMERS: There are three types of customers 1. Pepsi is operating in Pakistan, through its 12 bottlers all … * Cola drinks are not good for the health so the awareness level of the people is increasing which is a big threat to the company. PepsiCo’s sale volume passes one billion dollars mark. ... in Pakistan people prefer Pepsi on other drinks. New product category Pepsi which is mainly a company of soft drinks after establishing a brand in Pakistan Pepsi came into several new product category. 2003 : Zinda Dilon Ki Pehchan. And in everything we do, we strive for honesty, fairness and integrity. Hiring for following positions. Now days Pepsi is recognized as Pakistanis National drink Pepsi’s greatest rival is Coca Cola. Coke has started its advertisements more effectively to increase their demand and it is a very strong threat for Pepsi. So bottlers’ effort also contributes in the promotion of Pepsi. SWOT Analysis, Therefore the promotional strategies must cover the rural people. - The price offer by PepsiCo is satisfied its customers. There have been many Pepsi variants produced over the years since 1898. INDIRECT DISTRIBUTION Indirect distribution involves agency holders e. g. Riaz Bottlers Pvt. - The reputation and the established name of the company are very strong in the market. * Evaluation of Alternatives He will now evaluate from the wide range of beverages available to him that which one of them is suitable to him in terms of quality, taste and is pocket friendly. For example, funds may flow via financial intermediaries or through equity markets or through debt markets. Contents It had prepared access t0 in excess 0f 2, 00,000 retailer 0utlets and 60 b0ttlers. It is a very well organized multinational company, which operates almost all over the world. * Information Search He will search as to what will satisfy his thirst the most. For protecting the syrup, Pepsi Cola uses the glass as well as plastic bottles of different quantity. EXECUTIVE SUMMARY ? EXECUTIVE SUMMARY Businesses are placing higher demands on database administrators. At the PepsiCo’s board level, the company’s public policy and sustainability committee is used assist the board to oversight the human rights. A continuous bombardment in advertisement would convince the clients that Pepsi is a part of their lives. Hence Pepsi has a good market share in the present circumstances. 2/20 Discount I. e. two cases of Pepsi are free on buying 20 cases of Pepsi at one time. * Crown of the disposable bottle is not good. Pepsi kept on changing its logo from time to time along with the trade marks. CONCLUSION Pepsi is a well renowned company and it has maintained its position well by understanding the client psychology, by ensuring quality, by introducing ingenuity in products, by enlarging its product base, by keeping economic factors in view and by intense and jazzy advertisements. Competition: Pepsi is a market leader in Pakistan and it competes with Coke in Pakistani market and also worldwide but the facts that make Pepsi a market leader in Pakistan is that they are totally focused on consumers, however they also use trade based strategy but main focus is to target consumers which make the lead easy for them. Although many soft drinks like Pepsi have been introduced such as Amrit Cola, Quibla Cola offered at lower prices but none of these drinks have been able replace it. In Pakistan, Pepsi with 7up enjoys 70% of the market share where as the coke just has 20% markets share. Pepsi also launched its fast food chain KFC i. e. “Kentucky Fried Chicken. So Pepsi had introduced diet Pepsi to fill the gap in their drinks as of then onwards even diabetic people became their consumers. EXECUTIVE SUMMARY Purpose of this project is to study the strategies which Pepsi is doing in Pakistani market for its product Pepsi cola. PEPSI COMPANY INCORPORATED. * At the international level, Pepsi has a very strong competition with Coke. So marketers of Pepsi have made it a drink for all people and for diabetic people they introduced diet Pepsi. If there is political stability in the country the policies and strategies made by Pepsi can be consistent to be implemented. They may differ in wants, resources, locations and buying practices. The variants that are offered by Pepsi in terms of size and quantity, 1. Company is doing a lot of promotional activities to let the product remain in the market. This paper analyzing the Pepsi Cola Company, its strategic plan and the products the company provides. Market consists of buyers and buyers differ in one or more ways. The purpose of which is to refresh the brand. PepsiCo Pakistan announced the launch of ‘Millions of Meals’ program at the onset of the crisis, and with the support of The PepsiCo Foundation, the philanthropic arm of PepsiCo, committed funding of over US$1.4 million to provide meals to those in urgent need of sustenance. Yet not everything is going well for PepsiCo in Pakistan. During the Great Depression, Pepsi gained popularity following the introduction in 1936 of a 12-ounce bottle. After looking at above mentioned example, we can get an understanding that a product should be so desirable that whenever a person identifies his need, he selects our product among various substitute products and he feel satisfies so that he retains the use of that product. ‘C0ke and its items were accessible in excess 0f 3, 50,000 0utlets (c0nversely with Pepsi's 40,000). It also analyzes the responses of the audience to the advertising of Pepsi and Coca Cola in Pakistan. Executive summary * Pepsi is an international company and it has a very strong position internationally. Most recently, in 2015, we continued to address these global consumer trends by reducing added sugars in many of our beverages, reducing saturated fat and salt in many of our foods, and expanding our range of more nutritious options in 2015. In Pakistan It also has proved itself to be the No. It was later named Pepsi Cola, possibly due to the digestive enzyme pepsin and kola nuts used in the recipe. Guth then had Loft’s chemists reformulate the Pepsi-Cola syrup formula. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. Executive Summary Leonard v. PepsiCo This case involved a contract dispute between Mr. John Leonard and PepsiCo Inc. arising from the claims that an advertisement by PepsiCo for a Harrier jet aircraft in exchange for Pepsi points was a valid contract. Make sure that this guarantee is totally transparent. A long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth. Pepsi co company was founded in the year 1965 by Donald M Kendall. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. Pepsi is operating in Pakistan, through its 12 bottlers all over Pakistan. Seasonal Discount Following are discounts offered by Pepsi. * Pepsi spends a lot of budget on its advertising. Due to its good taste Pepsi is a well-known product. City| Name of Franchise| Karachi| Pakistan Bottlers| Lahore| Riaz Bottlers| Faisalabad| Punjab Beverage | Multan| Shamim ; company| Pepsi Cola provides consumers place utility which is, where ever and whenever you want it, you get it! Among these factors, PepsiCo focus their efforts in agriculture areas which unjust labour practices and human rights violations often occur. They can also launch a better advertising campaign or use aggressive sales promotion to improve the sales. The brand was trademarked on June 16, 1903. It has proven itself to be the No. ” “To increase the value of their shareholder’s investment through sales growth, cost control and wise investment of resources. These companies have installed their plants in different parts of Pakistan with these specified areas and names e. g. Some consumers are impressed by one quality of the product which may be in the view of other consumer not that impressive. Mixed Economy In mixed economy government and private sector both plays their role in developing the economy of the country. 300 ml Tin 4. In case of Pepsi Cola, they take the packaging designs by considering what is better for company and what is better or convenient for the transportation. Thus, the company clarifies that their intent was ethical, but suffered misconception. Through market segmentation companies divide large, heterogeneous markets into smaller segments that can be reached more efficiently and effectively with products nd services that match their unique needs. Pepsi encouraged price-watching consumers to switch, obliquely referring to the Coca-Cola standard of six ounces per bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi sold at the same price. EXECUTIVE SUMMARY 5 INTRODUCTION 6 History 5 Divisional Structure of the company: 9 MISSION STATEMENT 9 VISION STATEMENT 10 PEPSICO BOARD OF DIRECTORS (BOD) 10 PEPSI PAKISTAN 11 …show more content… ¨ Entertainment – Games with free T-shirts, Pepsi points under the cap etc. * The location of the Pepsi plant is utilized that all major markets of Lahore are within the reach of the Pepsi plant within 30-45 minutes. ‘ BIBLIOGRAPHY The following are the reference material where the information is collected. ¨ Entertainment – Games with free T-shirts, Pepsi points under the cap etc. Consumer 2. Business 3. They have used multiple strategies to stay in business such as endorsements, merges, and etc. It is the brands identify, signature, image and more often it is a logo that makes of breaks a product logo plays a very effective role to improve the product or brand. Pepsi has given franchise to these bottlers. Executive stocky05 Introduction of Pepsi06 History of Pepsi07 Market and Products in Pakistan10 Products11 fanny Market of Pepsi13 Promotion for Pepsi productions14 Pricing of Pepsi17 Price Perception18 Brand prenomen 19 Logos and Slogans of Pepsi19 Brand Image23 URLs24 Positioning25 Competition26 SWOT Analysis30 Conclusion34 Executive Summary In 1885, with the name of brads …