Sometimes brands run influencer-focused campaigns because they are launching a new product or a new collection so they may have a sheet full of key messages for you. 3 Must … Brands looking to work with influencers typically face an overwhelming range of options to choose from. Too often, we as influencers, forget to ask some key questions that make a partnership successful. After all, it's the influencers who are creating the content and tapping the audience you're interested in reaching. Are they demanding exclusive access to images or written content? Food shoot campaign; where the client wanted to drive awareness of the ‘spending time together over a meal’ narrative. 5. Most of the professional influencers prefer to deal in this manner as they will showcase their loyalty towards your brand. A … However, all thoughts and opinions remain our own. Do they need exposure through you? Apart from the obvious discussion on pricing, other questions that need to be asked include: These are just some critical questions which need to be addressed and established in contracts from the onset of the working relationship. Thanks to reader Mike Huxley for feeding back on this! Are you a fan of my brand? It's even more powerful than the number 3. These messages help identify a brand’s … Get Your Copy of the Mindreader Blueprint and Influence Someone Today Email Address. Brands may want to know what interests your audience, what they engage with the most and the type of people they are. When we started our blog in 2015, we did not initially consider ourselves to be influential in any way. A household brand name: If your brand is something influencers can be proud to put on their portfolio, you may be a great candidate to run an unpaid campaign. In a saturated industry, it’s imperative for you to make every effort to set yourself apart and show your value add in your personal brand. Brands are wise to question the credibility of influencers who present large social media follower numbers as evidence of their clout. Critically consider whether you have the credibility to help the brand to tell their story. Receiving our first award in 2016 for best UK Food Blog. The reason why this is so important brands favour influencers who inspire and influence and will want to work with you again if your campaign has been successful. Five Questions Influencers Should Ask When Working with Brands Lifestyle blogger Emily Schuman of Cupcakes and Cashmere curated a Birchbox for the month of May. increase their number of followers on social channels as well as engagement. You absolutely need to be asking about the type of ROI you are bringing in. (Note: That is not one of the questions!) HDYTI [Hey! However, as our audience grew, we began to place more value on our influence and became more adept at selecting opportunities that allowed us to truly add value to the brands we worked with and to the audiences whose attention we had painstakingly cultivated. 5. In time, they will tune out anything that appears false. Below is the ultimate list of questions to ask your potential influencer marketing partner to make the process less daunting and your programs more successful. What’s next? If they’ve worked with your direct competitor, the partnership may not make sense. You need to create certain circumstances that push the influencer into endorsing the brand themselves rather than you saying it. These are just a few of the questions that influencers ask themselves when they consider how to persuade their marks. How simple is your brand experience? Once you discover influencers you may want to collaborate with, you will need to ask them a set of questions to gauge their usefulness. But it also goes beyond this. Ask them to host or promote giveaways for greater engagement. The reality is that social media has given me a global audience that I could not have hoped to achieve through traditional means. Brands, in turn, should provide a basic set of guidelines but respect the creative space within which influencers flourish. The Search to Find the Right Influencers Click here for 6 Steps to Create Successful Partnerships with Brands. Your team will need to decide if it’s important or not to your brand if the influencer has worked with any of your direct or indirect competitors. A post shared by Eulanda+OmoContent creators (@dipyourtoesin) on Aug 12, 2018 at 9:46am PDT. What is Branding Questionnaire? Which Questions Do You Need to Ask Before Working With An Influencer? What should you ask? Those were simple days. And the good news is that it is easier than you think. Question One: How has social media benefited your personal brand? According to VentureBeat, the top 20% of marketers are more likely to base their decisions on test results and data. Conflicting values and messaging will leave your audience confused and your credibility in doubt. Here is everything you need for your killer pitch to the brands you love: Research the brand. A branding questionnaire consists of a set of survey questions that helps businesses achieve their goals with basic marketing and branding strategies. If such data is not available publicly, you can ask influencers politely to pass it on (if they are not restricted by NDAs). Ideas to Help You Create Accessible Content for Your Audience. However, before rushing into a relationship, consider a few things first, top of which is whether the brand aligns with your own values. By asking these five questions, influencers can increase the potential for successful and long term brand relationships through building trust and seeking transparency. For our first influencer marketing interview, we talked to Philip Brown, Head of Influencer Marketing and Brand Advocacy Strategy at influencer marketing agency Come Round. Brands seeking to drive growth through influencer marketing are taking notice of an increasing pool of talented content creators with loyal and engaged online audiences. Request examples of branded work an influencer has completed in the past year so you can get an idea of how his platform allows for brand integrations. What would you say is the #1 key to success in your business? Disclosure: This post was produced in collaboration with getchr.com, an online community tool which enables businesses to actively search, discover and connect directly with influencers to promote their brand, product, service or events. These questions are common for beginner influencer marketers. 1. Image via Instagram. In the best case scenario, the agency has already worked with businesses in your industry or category. The 10 Questions Every Brand Should Ask To Ensure It’s Simple Enough. After working on the brand side for the last few years, I’m sharing some questions below that influencers can ask that stand out to me as a marketing expert. From our personal experience, not every brand that approaches us has clear ideas about what they expect or how they want the relationship to work. Freely available tools, including native social media analytics tools, can provide different levels of insight. But before you invest in one, here are key questions you should ask yourself: Is There More than One Side to the Merchants? Apr 27, 2019 - We have learned a few things from influencer marketing for brands. Eulanda & Omo Osagiede are London-based freelance writers and award-winning social influencers who run the popular travel, food, and lifestyle blog HDYTI (Hey! If that’s not provided though, it’s always good to ask if there are certain points you need to hit in your content. You pitch to a brand, the brand says yes. Every brand has a target audience that they want to make sure they are connecting with. If the brand saw a valuable ROI from you then it is appropriate to ask how you can continue working together. Could Virtual Reality Travel Experiences Become The New Normal? Now that we understood how important engagement is on Instagram, let’s see where exactly you can ask questions on … What does a usual work day look like for you? What Questions Should You Ask The Audience? Which people or books have had the most influence on your growth and why? By asking some of these questions, you set yourself apart from 80% of the influencers in this market because most do not ask. Are they just looking for bomb content? Like the previous question, your audience benefits from knowing what mistakes they should avoid, if they can. And you don’t just build things because they make you happy, you take an action, get feedback and data to see how the customer responds, and adjust your brand accordingly.” Brian Lischer, from the … Dip your toes in). However, you know your business and industry better than I do, so if you want to swap out a question or add a few more questions specific to a service or product you provide, have at it! Search for: Recent Posts. Brands should always consider this point since failure to do so can result in a waste of money and time. 4. Before progressing the relationship, seek to review a brand’s objectives and budget for a marketing opportunity. Understanding the goal from the brand’s perspective will help you create and share their message in a meaningful way with purpose. While it may be tempting to get carried away by an approach from an exciting brand, it is important to not only agree on deliverables upfront but also to clarify the number of reviews and levels of approval expected. Influencers could benefit from using platforms like getchr.com which provide opportunities to objectively assess brands and their marketing objectives. In another example, a poorly performing Facebook post may present a learning opportunity which could help brands and influencers to adjust their strategies and expectations in future campaigns. Maybe the brand wants to make sure your audience knows about their free shipping or a unique benefit that separates them from the rest. When it comes to choosing a marketing platform, remember that influencer programs are similar to brand ambassadors. They invest in optimization and care about the experiences they leave their customers with. While this may appear forward, we’ve learned how important it is to qualify an opportunity by asking whether the brand has any budget for the project. Contests or competitions attract more eyeballs than traditional advertising. You should also ask them the term as well as conditions if they try to break the contract in between. In this article, we share five questions influencers should ask when working with brands. However, you cannot ask an influencer straight on to endorse your product. And it’s only getting bigger. 5. Formalising the relationship through a written contract seems like common sense but in the rush to execute the marketing project, some influencers often overlook this critical step. Examples include views/impressions, brand velocity across social channels, and engagement (i.e., comments, likes, shares, clicks/conversions). As with any other type of relationship, think long term. Case studies are vitally important to understanding what you should expect from a campaign with this agency. We were simply focused on occupying our small corner of the internet and telling our stories through innovative content. Whether that’s sales, leads, new followers, or engagement, all of these can be considered an ROI depending on the overall campaign goals. Influencers, on the other hand, worry about being seen as ‘sellouts’ by their followers for pushing brand messaging which clearly does not fit with their traditional tone of voice. Branding Questionnaire: 15 Questions You Must Ask Before You Get Started! I have been invited to speak all around the world and approached by a major publisher to write a book. We asked a handful of our favorite branding experts: “What do you think is the most important aspect of building a brand identity?” Here are their responses: Shana Haynie, from the digital agency SplashOPMresponded: “Consistency. No matter how appealing the opportunity looks, you will save yourself a world of trouble by being honest about your concerns and limitations. Knowing what questions to ask social media influencers helps you to determine if the micro-influencer is the right person to work with your brand Try using these influencer marketing interview questions when you approach micro-influencers: [Question … Whether or not you regard yourself as an influencer, it is impossible to deny the rush of excitement when a brand approaches you with an offer. Great marketers are the ones who ask questions and they talk to their customers to find the answers. HDYTI Tip: The very first question should really about money. 4 Questions You Should Ask Before Investing in Influencer Marketing There are more resources, tools and case studies available than ever to help build a successful campaign. Influencer marketing is a hot topic among marketers, and for good reason. Also, consider whether an opportunity conflicts with any other brands in your portfolio. This audience knows, likes, and trusts the brand becoming repeat customers. 1. A major goal for brands adopting influencer marketing as a strategy is to attract and retain relevant audiences – and, ultimately, to drive some form of conversion through audience action. A one-off blog post, video or product review might look great in the short-term but its impact could be further enhanced when situated within the context of a long-term relationship. Holding a contest is an easy way to get the attention of the followers of an influencer. In order to create content effectively and make a plan for this promotion, you absolutely need to know what the goal is for the brand. Let’s get started. We’ll share best practices of how to find the right influencers, provide ideas on what to say and how to say it to partner with the best influencers that align with your brand. Typically, influencers may be approached by brands looking to: As influencers, we feel that we know our audience and our subject areas to a reasonable degree. Does the brand want creative control over the deliverables? Also, when you choose an influencer program, make sure to conduct a background check. Subscribe . Influencers need to position themselves to support longer-term brand objectives e.g., recurring campaigns. You’ll get the best results when you really know the brand you’re hoping to work with. Identifying your target audience is something you should do when you start a business. This might be the most important question you can ask especially if a brand has paid you or is thinking about a longterm deal with you. Avoid profiles oversaturated with ads For example, knowing why an Instagram post is showing high engagement can help to identify opportunities to leverage or enhance it. Is there room for the influencer to renegotiate the terms and conditions if the brand reneges on the initial agreement and vice versa. Maybe the brand wants to make sure your audience knows about their free shipping or a unique benefit that separates them from the rest. What Is Your Past Experience With Campaigns In My Industry/Category? Hold Contests for Influencer Followers . 7 Questions To Ask An Influencer Marketing Agency 1. It may come off as contradictory or unauthentic for their audience. In this post, I have listed these questions and their impact on your campaign’s outcome. Before long, brands began to approach us with opportunities to support their marketing campaigns and our realisation of our own influence grew as a result. Collect that Coin: What Should I Consider When Setting a Value for My Work as a Content Creator? It helps brands to extend their reach among hard-to-reach audiences and build relationships with consumers. … You’ll have to decide what works best for your goals, the overall brand, and the influencer. new york city, new york city hotels, travel tips, travel guide, travel blog, travel influencer, travel blogging, influencer marketing, microinfluencer, tips for influencers, travel influencer, social influencer. Moreover, you are also required to ask them whether they work in accordance with the advertising guidelines or not. Brands and influencers should discuss and agree which metrics are important to report during and after the campaign to demonstrate ROI. Platforms like getchr.com aim to make this process a lot easier. Critical to the success of the influencer/brand relationship is having a clear understanding of the deliverables expected from the engagement. While content creators typically use a variety of platforms to reach their audiences, a recent ANA survey noted that Facebook (86 percent) and Instagram (84 percent) were the overall top social media channels for influencer marketing. While some content creators may hesitate to call themselves ‘influencers’, the unavoidable truth is that if you’re actively leveraging your online persona for personal or business objectives, you’re in influencer marketing terrain. Remember, most of them don’t do paid promotions and often get offended when someone says that (Contributor, 2016). These messages help identify a brand’s unique selling proposition (USP) that make up their story and ultimately why someone should buy from them. Who influences the influencers? This sponsored article shares five questions influencers should ask when developing working relationships with brands. Whether you're considering an influencer platform or a full-service influencer marketing agency, here are five great questions to ask when evaluating your … How is the brand going to measure the success of this partnership? Self-service platforms like getchr.com now make it easier for influencers to discover and connect directly with brands, pitch their ideas, showcase examples of their work and develop sustainable relationships. Take a look at the brand’s social media to see To get you started, I’ve put together a list of 10 questions that should help you unearth the value you provide and identify your brand. This group makes up the brand persona or ideal client for their product or service. All images and content © HDYTI 2021 | All rights reserved. If that’s not provided though, it’s always good to ask if there are certain points you need to hit in your content. A social media influencer is an individual who is regarded as an authority in one or multiple disciplines and who typically uses a range of digital platforms for expression. Platforms like getchr.com, which provide basic information to help both the brand and the influencer assess each other’s suitability, are increasingly relevant to this courtship process. While the discussion rages about how to measure real influence, the basis of influencer marketing is that the individual has a high potential to impact the purchasing decisions of their audience. Your top three questions about social influencers answered. You will need to be able to answer questions such as “where are your audience from”, “what is your audience most interested in”, “what age range is your audience”, etc. Remember that you want to come from a place of service when pitching yourself (even a second time around), not a place of “so can we work together so I can get paid again.” I can tell you that from being on the brand side for the last 5 years, I always appreciate an influencer that can offer real value through content and genuinely wants to work with the brand because they believe in their mission. However, all thoughts and opinions remain our own. , an online community tool which enables businesses to actively search, discover and connect directly with influencers to promote their brand, product, service or events. Your audience, who are familiar with your tone of voice, will be quick to detect when you are pushing a brand message that lacks authenticity and relevance. Ah, the magic #1. In this blog, Hollywood Branded shares questions brands should ask themselves to get influencer marketing that works. Here’s an example where an influencer is seen to promote a contest for a brand. The most common questions brands have about influencer marketing focus on the influencers themselves. For example, brands like Forever 21 can get away with not paying influencers even if their product is not necessarily valuable, because influencers want to be associated with larger brands. The answers to these questions make your suggestions more compelling and instantly more persuasive. It is far easier to lose the trust of your followers than it was to build that trust in the first place. This post was produced in collaboration with. Spoiler alert, you should also know this for your own brand and it should match that of any partnerships that you take on. Before engaging in a partnership with influencer you are requested to ask them whether they provide a duly signed agreement or not. We’ll write a whole separate blog post on this later. This places us in a position where we can drive the conversation with potential brands towards a more realistic set of objectives based on that knowledge. Dip your toes in] is a husband and wife content creation team exploring the tastes, sounds, and stories of the world! In a 2017 study of marketers cited by Digiday UK, most of the marketers surveyed said that determining the return on investment (ROI) was their biggest challenge with influencer marketing. Do they expect to see X amount of sales? Decision making is made more complicated by skepticism at some of the claims made by influencers. type of content to be developed e.g., written content, video, photography; key messages to be highlighted in the content; progress reports and performance statistics. These should always be discussed as early as possible with the brand. In reality, follower numbers do not always equate to engagement. From solely relying on big name celebrities, brands are increasingly keen to filter their messaging through micro influencers – defined by the US Association of National Advertisers (ANA) as those with 50 to 25,000 followers – who have comparatively smaller but captive online audiences. Which means that as a brand, you can create a campaign that works for your budget, by selecting from micro, macro or celebrity influencers that resonate with your core target audience.