The advancement of technology dissolves international boundaries and opens cultures to a whole new arena (Smith, 2000), enabling globalization to occur. Among the three effects of globalization on culture, the growth of global “pop culture” tends to get the most attention, and to strike people on a visceral level. Through the Internet, media, planes, international business, and … Many complain that this form of globalization is actually Americanization, because the United States is by far the biggest producer of popular culture goods. In general, globalization has been shown to increase the standard of living in developing countries, but some analysts warn that globalization can have a negative effect on local or emerging economies and individual workers. Introduction. The impact of globalization on the culture is immense and diverse. The world that we live in today is a result of several cultures coming together. Culture. But in terms of culture what has become almost commonplace is to think of globalization as a large scale phenomenon that involves the triumph of culturally homogenizing forces over … So, I’ll start with them. Not all good practices were born in one civilization. For instance, the loud echoing advertisement rhythms of the famous Coca-Cola drinks can be heard across the boundaries in towns, cities and even in … The discourse regarding the effects of globalization on cultural diversity is a challenging debate. Understanding culture is one of the most powerful tools because it allows the firm to monopolize local buyers and stabilize a global existence. In published literature, there are three interrelated dimensions to globalization: economic, political, and cultural. More precisely, the interaction between globalization and culture still remains under-researched (Prasad and Prasad, 2007) and the current globalization debate in this respect is relatively recent (Acosta and Gonzalez, 2010). The mechanisms of cultural globalization are numerous and come from different sources. Globalization can be seen as a compression of the world as a whole. Recent economic challenges further highlight the need for organizations to develop the internal communication capacity necessary to control and monitor external threats. Political Globalization: This is often referred to as multilateralism. The positive effects of globalization on culture are many! Globalization a process where people, companies, and governments from different nations interact and integrate through international trade and investments has effects on the environment, culture, political systems, economic development, and human physical well-being in societies around the world. Nonetheless, globalization effects are rarely addressed as a determinant that impacts societies and their cultures. Thinking about globalization in the broadest possible terms, there are three principal ways that globalization can be seen to have an impact on global culture. Understanding the impact of globalization on cross-culture communication is imperative for organizations seeking to create a competitive advantage in the global market. Although I’ll mainly focus on the economic aspect, the other two cannot be ignored. Globalization is most often used in an economic context, but it also affects and is affected by politics and culture. It has effected the cultural aspect of people in different ways. Globalization can be an empowering entity. Social and Cultural Impacts of Globalization: The Impact on FamiliesUp to now, my discussions on the psychological impact of globalization have described changes and influences only at an individual level.